Santa Barbara Christmas Parade 2024. In a typical year, the annual downtown santa barbara holiday parade, sponsored by consumer fire products, inc., draws crowds upwards of 100,000 spectators, and takes place on the first. Discover some of the best christmas events & things to do in santa barbara.

Completed entries must be submitted online. 70,000 spectators line state street every christmas season to watch santa barbara’s only nighttime parade, the annual downtown santa barbara holiday parade.